Digital
marketing is a new age marketing profession, which aims at promoting a brand
through digital channels, which include television, radio, Internet, mobile,
social media marketing and all other forms of digital media. This has become
one of the most powerful mediums of reaching to the consumers.
In last five
years, Digital Marketing has rapidly
grown and thus became a major segment of business in India and across the
globe. If we go by an estimate provided by authentic source, then the usage of
online medium for commercial purposes will grow by 9 times in next ten years to
come. This will result in an explosion of job opportunities in this segment and
hence create a massive requirement of trained and skilled manpower in Digital
Marketing.
Considering this
growth, WLCI School of business is offering Full Time Digital Marketing courses at Post Graduate and Undergraduate level.
These are professional programs with specialization in Digital Marketing. In
this, students will focus on new and emerging Digital Media, Search Engines,
Search Engine Optimization, Display Advertising, Websites, Mobile Marketing and
M-Commerce. 