FlipKart
buys out Myntra for who is estimated to be around $330 million and sending a not-so-subtle
message—to rival Amazon. Despite loud protestations, it is quite clear that the
investors, three of whom own shares in both companies, played a big role in
seeing this deal through. Bringing together India's largest online retailer and
the country's hippest fashion portal makes financial sense for the investors,
and also strategic sense. This opened a flood gate for both the companies
and now they would be have reach to an even larger market share. Monday, May 26, 2014
Review by WLCI – FlipKart buys Myntra
FlipKart
buys out Myntra for who is estimated to be around $330 million and sending a not-so-subtle
message—to rival Amazon. Despite loud protestations, it is quite clear that the
investors, three of whom own shares in both companies, played a big role in
seeing this deal through. Bringing together India's largest online retailer and
the country's hippest fashion portal makes financial sense for the investors,
and also strategic sense. This opened a flood gate for both the companies
and now they would be have reach to an even larger market share. 
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