How To Grow A Business

enterprise or a company to succeed amidst stiff competition today, its activities need to be managed by capable and dynamic managers endowed with the knowledge of the fundamentals of business management. At the time of recruitment, one with a Diploma in Business Management is sought after by recruiters for it promises professionals with a sound knowledge of current business practices. The diploma arms students with the requisite skills and knowledge needed for a successful career in business, management and marketing. 

The diploma course, which usually spans a year, gives one the opportunity to gain a sound understanding of the principles and practices pertaining to key business management subjects and apply them accordingly to make correct business decisions. The strong foundation that one acquires during the course of the study goes on to promote effective practices in the key functional areas of management.

A Diploma in Business Management enables one to:

• Apply management principles and theories in varied organizational settings
• Understand the challenges of the corporate scenario
• Have a global view of how to resolve them
• Become aware of the importance of customers and understanding their needs 
• Develop a critical thinking approach while keeping the humane aspect in mind as well.

Digital Drama

Are you a complete internet freak? If so, you could use your creative spark and passion for the internet to make a proper career in the domain of a digital marketing. It refers to the use of the internet for advertisement and publicity much like insertions in print or electronics media. Given the amount of time people spend online, be it while working or simply sitting at home, companies and businesses are looking at ways to connect with prospective customers out there in a bid to sell them their products or ideas. A digital marketer understands this need of a client to attract customers and devises ways to lure them with interesting advertisements or pop-ups. Though this form of marketing is still relatively new in India, it is growing at a rapid rate.

You can actually track the number of people clicking on the links thereby helping a company or a business to improve its strategies to reach out better. With more people accessing the Net for online education, shopping, networking and other activities, companies are keen to cash in on the numbers. Digital marketing is
used for:

• Search Engine Optimization
• Pay Per Click advertising
• Email marketingSocial media marketing
• Mobile marketing
• E-commerce
• Content marketing
• Consumer Relationship Management
• Web design and Web Development

Besides good verbal and writing skills to engage potential customers, you must have strong marketing skills to sell your client’s product. You must also know how to use images effectively to connect. Remember you get only a few seconds to impress a customer.

WLCI College teaching the best of HR practices

Human resources department plays a crucial role in determining the growth and prosperity of an organization. Human resource personnel structure an organization and help it meet business needs through managing company’s most valuable resources – its employees. A typical human resource department performs many vital functions including.

 

Manpower planning-

Manpower planning is critical to keep the company alive and kicking. It’s imperative to ascertain how many employees will be required in the future and what exactly the skills should they possess. Students at WLCI College learn to organize, plan and forecast with great finesse. 

Job analysis-

HR Personnel also carry out job analysis for the prospective vacancies that includes collecting information about the duties, responsibilities, necessary skills, outcomes, and work environment of a particular job. Human resources courses offered by WLCI College help students develop analytic bent of mind.

Determining wages and salaries-

Right remuneration attracts potential employees and make them stay longer in the organization.HR Department is also engaged in carrying out market surveys and determining the wages and salaries for different positions in organization. The final salary structure is arrived at in consultation with top management and finance department. 

Recruitment and selection-

Employees are the most valuable asset of an organization and may foster or deter the growth of an organization. A motivated employee may take a company to newer heights and bring forth amazing results so recruiting best people to fill up the position is essential for any organization to grow. Students learn the basics of recruitment and selection under the stewardship of leading academicians at WLCI College.

Performance appraisal-

It’s equally important to review the performance of the recruited employees through proper performance appraisals. Performance appraisals measure the relative worth of the employee. It aims at assessing and improving the actual performance of the employee and also provides with all the assistance they need in order to ameliorate their performance. It brings to light areas of strength and weakness. It reflects strong suite of an employee as well as areas of weakness that needs to be weeded out. WLCI College offers human resource management course that endows students with exceptional analytical ability.

Performance appraisal not only helps to examine employee performance but it also enables HR Department to set up an action plan for each employee.