A promotional campaign was being
run by the marketers at Malaysia Airlines titled “My Ultimate Bucket List”.
Customers were asked to list down their dream destinations and things to do
before they die. Given the past record and reputation of the Airline, the
officials were forced to shut down the campaign and apologize.
With the disappearance of Flight
370 and shooting down of Flight 17, a total of 537 lives were lost on account
of the airline. The carrier has issued an apology and claims that it was not
meant to offend the customers in any way. Business Strategies need to be
amended according to the reputation of a company, gain expertise in strategy
development at http://www.wlcibusiness.in/
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