WLCI’s Course in Research and Analytics

Marketing in its current avatar has become a highly systematic field of operation. It relies heavily on market research and analytics, which can be termed comfortably as the back-bone of marketing. Collection of ‘Data and analytics’ are crucial to gauging the pulse of the market and feedback of the public/consumers and provides the business organization an invaluable insight into the consumer’s world and help them decide- what strategy the marketing of the product should take.

The use of data analytics or predictive analytics allows organizations to efficiently extract, clean and standardize data from multiple operational systems, as well as data in the public domain, to deliver real insights to business stakeholders. This helps in maneuvering the business strategies and road-map of the campaign and in some cases the company too.

Among many courses that are taught in WLCI Business School, one of them is ‘Research and Analytics’.

This subject is a part of Marketing, which is taught in under -‘Professional Programme in Business Management’ course. The students learn how to capture data relevant for making business decisions and study techniques of implementing suitable research. The students are also taught various research methodologies, statistical concepts, quantitative techniques and the use of various analytical tools. The student’s are trained to interpret the research data and generate reliable forecasts as well as to apply statistical techniques of data analysis that help in developing effective marketing plans.

The course content of Research and Analytics comprises the following:

·         Business Analysis,

·         Research Methodology and Statistical Foundations

·         Qualitative Methods

·         Data analysis and Knowledge Management

·         Research Interpretation and Communication

·         Research Information Technology

To know more about the course click on the link below: http://www.wlcibusiness.in/