Marketing
in its current avatar has become a highly systematic field of operation. It
relies heavily on market research and analytics, which can be termed
comfortably as the back-bone of marketing. Collection of ‘Data and analytics’ are
crucial to gauging the pulse of the market and feedback of the public/consumers
and provides the business organization an invaluable insight into the consumer’s
world and help them decide- what strategy the marketing of the product should
take.
The
use of data analytics or predictive analytics allows organizations to
efficiently extract, clean and standardize data from multiple operational
systems, as well as data in the public domain, to deliver real insights to
business stakeholders. This helps in maneuvering the business strategies and
road-map of the campaign and in some cases the company too.
Among
many courses that are taught in WLCI Business School, one of them is ‘Research
and Analytics’.
This
subject is a part of Marketing, which is taught in under -‘Professional
Programme in Business Management’ course. The students learn how to capture
data relevant for making business decisions and study techniques of
implementing suitable research. The students are also taught various research
methodologies, statistical concepts, quantitative techniques and the use of
various analytical tools. The student’s are trained to interpret the research
data and generate reliable forecasts as well as to apply statistical techniques
of data analysis that help in developing effective marketing plans.
The course content of Research and Analytics comprises the
following:
·
Business Analysis,
·
Research Methodology and Statistical Foundations
·
Qualitative Methods
·
Data analysis and Knowledge Management
·
Research Interpretation and Communication
·
Research Information Technology
To know more about the course click on the link below: http://www.wlcibusiness.in/
