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Wednesday, September 17, 2014

WLC College Reviews PK Movie Poster Strategy



Unlike other Bollywood flicks, Aamir’s upcoming film “PK” has adapted a unique marketing strategy !


Instead of launching movie promo’s and teasers, the team is releasing posters, every few weeks. The first poster got a lot of attention and raised controversies. Second poster was contradictory; it had Aamir Khan dressed up as a bandwala. The third and latest poster is an introduction to the second character in the movie, Bhairo Singh, played by Sanjay Dutt.

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