Digital Drama

Are you a complete internet freak? If so, you could use your creative spark and passion for the internet to make a proper career in the domain of a digital marketing. It refers to the use of the internet for advertisement and publicity much like insertions in print or electronics media. Given the amount of time people spend online, be it while working or simply sitting at home, companies and businesses are looking at ways to connect with prospective customers out there in a bid to sell them their products or ideas. A digital marketer understands this need of a client to attract customers and devises ways to lure them with interesting advertisements or pop-ups. Though this form of marketing is still relatively new in India, it is growing at a rapid rate.

You can actually track the number of people clicking on the links thereby helping a company or a business to improve its strategies to reach out better. With more people accessing the Net for online education, shopping, networking and other activities, companies are keen to cash in on the numbers. Digital marketing is
used for:

• Search Engine Optimization
• Pay Per Click advertising
• Email marketingSocial media marketing
• Mobile marketing
• E-commerce
• Content marketing
• Consumer Relationship Management
• Web design and Web Development

Besides good verbal and writing skills to engage potential customers, you must have strong marketing skills to sell your client’s product. You must also know how to use images effectively to connect. Remember you get only a few seconds to impress a customer.