In the growing age of
entrepreneurship, one can find several local businesses operating in
communities and societies. From in house catering service to cyber startup
companies, the prospects are endless. An individual may possess the resources
and capacity to initiate a business, but are hey adapting the right strategies
?
WLC College India assigned the
students to review the local business in their neighborhood and come up with a
marketing plan for them to succeed. The results were astonishing, listed below
are the 5 takeaways from the project that can assure a sure shot win for any
and every local business.
- Know Your Customer. Probably one of the oldest and established rule of any marketing strategy. If one does not who the audience is, their likes and dislikes, then how can you market anything to them ?
- Create Multiple Channels. Restricting your customers from engaging with your business in more than one way, can result in failure. Adapt online and offline resources to engage customers as each individual will have separate preferences.
- Entice Viewers with your Website. These days a website is more than just an information portal; it is your business card, your first impression in a potential customers mind. Invest whole heartedly to create a thoughtful and unique website.
- Go Mobile. Invest in procuring updated information of the local community; to initiate mobile marketing campaigns. It is an upcoming trend, take advantage of it. While developing your website, make sure it is a responsive site.
- Be Socially Active. Your social media profile is a portal for expression. If tapped correctly, a customer would be able to relate their ideologies to your company’s beliefs. Leading, thus, to free word of mouth marketing.
